Nestled within the bustling streets of Colombo, Wayomi and Vindya, two close friends bound by their shared passion for fashion and affordability, embarked on a groundbreaking journey with the launch of “Rupees999,” an online retail start-up. Their mission was clear: to provide consumers with access to factory-reject or second-quality garments sourced from the country’s extensive network of small and medium-scale manufacturers, many of which held contracts with leading brands.

With Wayomi’s discerning eye for quality and Vindya’s strategic business acumen, they meticulously curated a diverse array of clothing options, spanning from trendy streetwear to timeless classics, catering to a broad spectrum of tastes and preferences. Despite encountering various obstacles in the process of sourcing inventory and establishing an efficient online platform, Wayomi and Vindya remained resolute in their commitment to their vision. As “Rupees999” gained traction, it quickly emerged as a beacon for individuals seeking fashionable yet budget-friendly clothing options, as well as for eco-conscious consumers mindful of sustainability.

Through their dedication, Wayomi and Vindya not only reshaped the fashion landscape but also championed the notion of inclusivity and sustainability within the industry. With the majority of garments priced below 5000 Rupees, their signature pricing strategy, typically ending in 999 became synonymous with unbeatable value and affordability. Their journey underscored the transformative power of passion and innovation, demonstrating that every garment, regardless of its initial designation, deserved an opportunity to be appreciated and cherished.